EPS stands for “Encapsulated PostScript,” and it is a vector graphic. It is editable, resizable and can be sized up or down without losing quality, for both web and print.
In comparison, JPEGs are “Lower Resolution” formats that are used for websites, emails, presentations, and basically anything web-related. TIFFs are “Higher resolution” but still cannot be enlarged more than the original file size and are used when you creating brochures, corporate identity, or anything to be printed. With both a JPEG and TIFF and re-sizing will cause your logo to be unclear and blurry.
When you receive your final brand logos from any designer you should have a file with an extension of “.eps” (EPS) and “.ai” (Illustrator), both of which are vector files. The EPS can be resized for anything from as small as business cards to as large as tradeshow banner, without losing its clarity and integrity. The .ai Illustrator file is also critical in case you ever need to have your logo mark, logo type, or tagline edited in the future.
If you have ever tried to use web images or graphics for print you probably ended up with blurry, low quality, and unusable materials. All too often I hear, ‘Why can’t I use the logo and images from my website?’
Web images are designed with pixels and some of which are created in as small a file size as possible to load quickly on the web and are too low a resolution for print. These images are created at 72 pixels per inch (PPI). When you create a project to be printed, whether traditional or digitally, the images need to be a high resolution of 300 dots per inch (DPI) at 100% size. Which means you cannot “size up” an image to be printed, you will have a low-quality mess and along with being disappointed with the final result, you will have wasted your hard-earned dollars.
Unfortunately, the only remedy for low-resolution graphics or images is to find replacements or create them from scratch adding unplanned-for extra expense.