Why you can’t use website graphics for print?

If you have ever tried to use web images or graphics for print you probably ended up with blurry, low quality, and unusable materials. All too often I hear, ‘Why can’t I use the logo and images from my website?’

Web images are designed with pixels and some of which are created in as small a file size as possible to load quickly on the web and are too low a resolution for print. These images are created at 72 pixels per inch (PPI). When you create a project to be printed, whether traditional or digitally, the images need to be a high resolution of 300 dots per inch (DPI) at 100% size. Which means you cannot “size up” an image to be printed, you will have a low-quality mess and along with being disappointed with the final result, you will have wasted your hard-earned dollars.

Unfortunately, the only remedy for low-resolution graphics or images is to find replacements or create them from scratch adding unplanned-for extra expense.