If you have ever tried to use web images or graphics for print you probably ended up with blurry, low quality, and unusable materials. All too often I hear, ‘Why can’t I use the logo and images from my website?’
Web images are designed with pixels and some of which are created in as small a file size as possible to load quickly on the web and are too low a resolution for print. These images are created at 72 pixels per inch (PPI). When you create a project to be printed, whether traditional or digitally, the images need to be a high resolution of 300 dots per inch (DPI) at 100% size. Which means you cannot “size up” an image to be printed, you will have a low-quality mess and along with being disappointed with the final result, you will have wasted your hard-earned dollars.
Unfortunately, the only remedy for low-resolution graphics or images is to find replacements or create them from scratch adding unplanned-for extra expense.